Social Media That Feeds Your Paid Campaigns, Not a Separate Silo
Posting three times a week because an agency told you to is not a strategy. It's a subscription. We run social for Australian businesses as part of the wider engine: content that doubles as ad creative, a profile that holds up when someone checks you out before enquiring, and community management that doesn't leave questions sitting unanswered for a week.
Get My Free Growth PlanWhat we do
Content that works twice
Every piece we produce is built to work organically and as paid creative. The best-performing organic posts become ads, and ad creative that works gets reused organically. One production cost, two jobs.
Profile optimisation
Most people check your social before they enquire. If the last post was eight months ago, that's the impression you've made. We fix the bio, the links, the highlights and the pinned content first, because it's the cheapest win available.
Community management
Comments and DMs answered inside business hours, with questions routed to your team when they need a real answer. Unanswered comments on an ad are lost enquiries, and they're visible to everyone else considering you.
Creative testing
Formats, hooks and angles tested systematically rather than by instinct. What we learn feeds straight back into the Meta campaigns.
Platform-appropriate content
Instagram, Facebook, LinkedIn and TikTok all reward different things. We don't cross-post the same asset to four platforms and call it a strategy.
Reporting that isn't vanity
Reach and followers matter least. We report on profile visits, link clicks, DM enquiries and how social-sourced traffic behaves once it reaches the site.
How it works
- 1. Audit and plan - week 1. We look at your profiles, your competitors and what's worked before. You get a content plan tied to your actual business calendar — seasons, intakes, promotions.
- 2. Produce and publish - ongoing. Monthly content batches, scheduled, with room left for things that come up. You approve before anything goes out.
- 3. Learn and adjust - monthly. What performed, what didn't, what becomes ad creative. The plan changes based on results rather than staying fixed for twelve months.
Who this is for
- Businesses already running Meta ads who want the organic profile to support them
- Service businesses where customers check social before enquiring and currently find nothing
- Ecommerce brands that need consistent creative volume for paid testing
- Anyone posting inconsistently and getting nothing from it
Who it isn't for
Businesses expecting social alone to generate leads in a category where nobody buys from social. We'll say so on the call. For many trades and professional services, Google Ads and SEO should come first, with social supporting rather than leading.
Results & Pricing
Case Study: Integrated Social & Paid Campaign - Organic creative promoted via ads reduced Cost Per Lead by 35%. DM enquiries grew by 200% within 3 months.
Management starts from $1,200 a month depending on platforms, content volume and whether video production is included.
Paid social ad spend is separate — see PPC Ads for campaign management.
FAQ
How often will you post?
It depends on the platform and the plan, but consistency beats volume. Three good posts a week outperforms seven forgettable ones.
Do you create the content or do I?
We create it. For businesses where the work itself is the content — trades, clinics, venues — we'll usually want raw footage from your team, and we'll show you how to capture it on a phone in a way that's actually usable.
Which platforms should I be on?
Fewer than you think. We'd rather do two well than five badly, and we'll recommend based on where your customers actually are.
Do you handle paid social too?
Yes, but it's managed under PPC Ads so the budget and reporting sit with the rest of your paid spend.
Will this generate leads directly?
Sometimes, depending on the category. More often it shortens the gap between someone seeing your ad and trusting you enough to enquire. We'd rather set that expectation now than oversell it.