Google Ads and Meta Ads Managed for Cost Per Lead, Not Clicks
Most ad reports are full of numbers that don't pay anyone's wages. Impressions, clicks, click-through rate. None of it tells you whether the money worked. We manage Google and Meta campaigns for Australian businesses and report on one thing first: what a qualified lead cost you this month, and whether that number is going in the right direction.
Get My Free Growth PlanWhat we manage
Google Search
The highest-intent traffic there is - someone typing what you sell, right now. We build tight campaign structures, write ads that match the search rather than the keyword list, and cut the terms quietly draining budget.
Google Shopping and Performance Max
Feed optimisation first, because a bad product feed will undermine the best campaign structure. Then PMax managed with proper asset groups and exclusions, not left on autopilot.
Meta - Facebook and Instagram
For demand you have to create rather than capture. Creative testing, audience structure and proper conversion tracking through the Conversions API, so iOS changes don't blind the campaign.
Remarketing
Most people won't convert on the first visit. We build sequences that follow up across Google, YouTube and Meta without following people around so aggressively that it damages the brand.
Landing pages that match the ad
If the ad promises a free quote and the page opens with a company history, the click is wasted. We build or fix the page the traffic lands on, not just the campaign that sends it.
Tracking and attribution
GA4, GTM, offline conversion imports where the sale happens on the phone. Without this you're optimising toward form fills instead of revenue.
How it works
- 1. Audit and setup - weeks 1-2. We go through your existing accounts, find what's wasting money, fix the tracking, and rebuild the campaign structure. You get the audit findings whether or not you go ahead.
- 2. Launch and learn - weeks 3-6. Campaigns live, daily monitoring, ad and audience testing. This phase is about gathering clean data, not hitting a target.
- 3. Scale what works - ongoing. Budget moves toward what produces qualified leads. Monthly reporting and a call walking through what we spent, what it returned, and what changes next.
Google Search usually produces enquiries in the first fortnight. Meta takes longer, because the campaign has to find the audience before it can optimise.
Who this is for
- Businesses already spending on ads who can't tell whether it's working
- Anyone whose account was set up once and never properly managed since
- Service businesses with a high value per customer, where a single job pays for a month of ads
- Ecommerce stores ready to manage to a ROAS target rather than a vibe
Who it isn't for
Businesses with advertising budgets under AUD $1,500 per month. Below that, there may not be enough conversion data to optimise effectively, and putting more of the budget directly into advertising may be more practical.
Results & Pricing
Case studies and verified client results will be added here. Each case study will include the advertising channel, starting position, campaign improvements, actual results and reporting timeframe.
Management starts from AUD $750 per month, usually structured as a flat fee rather than a percentage of spend. We'd rather not be paid more for spending more of your money.
Ad spend is separate and paid directly to Google and Meta. You own the accounts.
FAQ
Who owns the ad accounts?
You do, always. We work inside your accounts. If we part ways you keep the account, the data and the full campaign history.
What's the minimum ad spend?
We work best with businesses spending from AUD $1,500 per month in advertising budget.
How quickly will I see leads?
Google Search often produces enquiries within the first two weeks. Meta usually needs four to six weeks before the numbers are meaningful. Anyone promising instant results on either is guessing.
Do you charge a percentage of ad spend?
No. We use a flat monthly management fee, so our incentive isn't to push your advertising budget up unnecessarily.
What reporting do I get?
A live dashboard you can check any time, plus a monthly report and a call. No PDF full of impressions.
Can you fix an account someone else built?
Usually, yes. Sometimes a rebuild is faster than a repair, and we'll tell you which one it is before we start.